Gravity Forms Klaviyo Add

Streamline Your Marketing Workflows Directly From WordPress

Capturing leads on your WordPress website is only the first step in the customer journey; actively engaging them through targeted email and SMS campaigns is where true growth happens. The Gravity Forms Klaviyo Add-On serves as a direct, seamless bridge between your website forms and your Klaviyo marketing workspace. By eliminating the need for expensive third-party automation tools or complex API coding, this integration ensures that every user who fills out your form is routed precisely where they belong in your Klaviyo audience. Whether you are running a newsletter signup, an extensive event registration, or a detailed lead generation questionnaire, this tool allows you to map your collected data directly into comprehensive Klaviyo profiles.

Latest Version 1.0.0 Changes

The official Gravity Forms Klaviyo Add-On version 1.0.0 was released on August 27, 2026. As this is the initial release of the add-on, the official changelog simply states ‘It’s all new!’.

• Version 1.0.0 was released on 2026-08-27.
• Release note states: ‘It’s all new!’

What the Gravity Forms Klaviyo Add-On Does

At its core, this add-on creates a dedicated connection between your Gravity Forms plugin and your Klaviyo account via a secure API key. Once connected, it allows site administrators to build custom feeds for any form. A feed dictates exactly what happens when a user clicks submit. The add-on automatically adds the user to a specified Klaviyo list, creates or updates their user profile, and transfers the exact data fields you designate. This includes basic contact information like names and email addresses, as well as complex custom properties like user preferences, budget ranges, or specific inquiry types. Furthermore, it explicitly handles SMS consent routing, ensuring that mobile numbers are stored correctly for text message marketing campaigns within Klaviyo.

Who Should Use This Integration?

This add-on is designed for digital marketers, eCommerce store owners, and web developers who rely on Gravity Forms for data collection but use Klaviyo as their primary engine for customer retention and communication. If your strategy involves segmenting users based on the specific answers they provide on a website form, this integration is built for you. It is especially useful for businesses that require strict compliance with marketing consent regulations, as it allows administrators to set up precise conditional logic. Small business owners looking to consolidate their technology stack will also find value here, as it removes the monthly costs associated with intermediate connector services.

Core Capabilities and Features

• Direct API Connection: Links your WordPress forms to your Klaviyo workspace securely without requiring external bridging software.
• Custom Field Mapping: Allows you to link specific Gravity Forms fields to standard or custom properties inside a Klaviyo profile.
• SMS Marketing Consent: Captures phone numbers and explicitly maps SMS consent statuses, ensuring full compliance for text-based campaigns.
• Conditional Logic: Processes Klaviyo subscriptions only if the user meets specific criteria, such as ticking an opt-in checkbox during form submission.
• Automated Profile Updating: Identifies existing Klaviyo profiles via email address and appends new data without creating duplicate entries.
• Form-Specific Feeds: Enables you to route different forms to entirely different Klaviyo lists or segments based on the context of the inquiry.

Practical WordPress Use Cases

• Lead Generation Questionnaires: Capture detailed B2B inquiries and pass budget, timeline, and company size data directly into Klaviyo as custom properties for highly targeted follow-up sequences.
• Newsletter Opt-Ins: Place a simple email subscription form in your website footer that automatically adds users to your primary Klaviyo broadcast list.
• Event Registrations: Collect attendee information and phone numbers, mapping the SMS consent so you can text them day-of-event reminders directly from Klaviyo.
• eCommerce Support Requests: Route customer service inquiries into Klaviyo to track customer engagement history and tailor future product recommendations based on their issues.

Technical Setup and Compatibility Notes

To operate this integration successfully, you must have the core Gravity Forms plugin installed and activated on your WordPress site. You will also need an active Klaviyo account and access to generate a private API key with the appropriate read and write permissions. Once the API key is pasted into the Gravity Forms settings area, you configure the connection on a per-form basis by navigating to the form settings and creating a new Klaviyo feed. Because the integration relies on standard API protocols, ensure your WordPress hosting environment is not blocking outbound HTTP requests. The add-on respects your existing Gravity Forms styling and does not negatively impact front-end website performance or load times.

Benefits and Limitations

• Benefit: Real-time data transfer ensures leads trigger automated Klaviyo flows instantly.
• Benefit: Reduces software overhead by replacing intermediary automation tools.
• Benefit: Deep integration with Gravity Forms native conditional logic system.
• Limitation: Requires a foundational understanding of Klaviyo lists and custom properties to utilize fully.
• Limitation: Data syncing is strictly one-way from Gravity Forms to Klaviyo; it does not pull Klaviyo data back into WordPress.

Why Choose This Add-On on WPPick?

Testing complex marketing automation flows requires a reliable, unrestricted environment. Accessing the Gravity Forms Klaviyo Add-On through WPPick provides you with the authentic, unmodified codebase under the GPL license. This allows developers and agency owners to thoroughly map out field connections, test conditional opt-ins, and build robust proof-of-concept workflows on staging servers before deploying them to live production environments.

Latest Version Context: Version 1.0.0

The official Gravity Forms Klaviyo Add-On version 1.0.0 was released on August 27, 2026. As this is the initial release of the add-on, the official changelog simply states ‘It’s all new!’. This foundational release provides the essential syncing infrastructure, allowing users to map standard fields, custom properties, and SMS consent statuses from their forms directly into their Klaviyo audience lists for the first time natively.

Frequently Asked Questions

Do I need a paid Klaviyo account to use this add-on?

No, the integration works perfectly with a free Klaviyo account. However, your ability to send emails and SMS messages will be subject to Klaviyo’s standard free tier sending limits and feature restrictions.

How does conditional logic work with this integration?

Conditional logic allows you to set specific rules for when data is sent to Klaviyo. The most common use case is configuring the feed to only process if the user has actively checked an opt-in box on your form, ensuring you do not subscribe users who simply submitted a contact inquiry.

Can I map custom form fields to Klaviyo profiles?

Yes, the feed configuration interface allows you to select any field from your Gravity Form and map it to either a standard Klaviyo property or a custom property that you define, enabling deep segmentation.

Does this support SMS marketing consent?

Yes, the add-on includes specific mapping tools for phone numbers and SMS consent. You can explicitly pass the consent status to Klaviyo, which is a mandatory requirement for initiating SMS marketing campaigns within their platform.

Is Zapier required to make this work?

No, this add-on entirely replaces the need for Zapier or any other third-party automation service. It communicates directly with the Klaviyo API from your WordPress server.